Handling farm-in reservations without losing money

Farm-in reservations — jobs handed to you by another operator or a broker — are the most error-prone bookings in ground transportation. They also make up a substantial portion of most operators' volume.

The problems are structural. The email comes from a different sender than the passenger. The account it needs to be billed to isn't obvious. The dispatch type in Limo Anywhere has to be set to the correct radio button or the job breaks downstream. Miss any of these and you either don't get paid or you assign the wrong car.

The manual workaround most operations use is a cheat sheet — a list of broker domains and their corresponding LA accounts, taped to the wall next to the dispatcher's monitor.

The right way to handle this is to let the software recognize the broker automatically. Sender domain matching, dispatch-type inference from email content, and account lookup all belong in the tool, not on a sticky note.

Filly's farm-in workflow is built for this: it uses sender and booking context to help match the broker account, set the dispatch type, and present the result for dispatcher review. That reduces repetitive lookup and re-entry while keeping the final decision with your team.